Case study this girl can

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Sports participation in the UK suffers from a significant gender gap; 2m fewer to year-old women than men play sport regularly. Sports participation in the UK is suffering from a significant gender gap. Research carried out by Sport England reveals that by every measure, fewer women than men play sport regularly. The "This girl can" campaign is based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport. This fear covers concerns over their appearance, ability, or the simple fact they are choosing to spend time on themselves, rather than on their families. Tackling this fear was seen as key to tackling the gender gap.
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10 CRO Case Studies You Can Replicate to Increase Conversions

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Case Study: This BUCS Girl Can- Getting Female Students Active - Women In Sport

Ahead of the entry deadline for the Media Week Awards , Campaign is looking at winning case studies. The government body that promotes sport identified and inspired those women who were struggling to maintain exercise routines in this second iteration of the "This girl can" activity. Kate Dale, head of campaign strategy at Sport England said: "'This girl can' is a campaign founded on, and fuelled by, data. Something was holding them back.
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Difference Between Cohort and Case-Control Study

Sports participation in the UK suffers from a significant gender gap; 2m fewer to year-old women than men play sport regularly. Sports participation in the UK is suffering from a significant gender gap. Research carried out by Sport England reveals that by every measure, fewer women than men play sport regularly. The "This girl can" campaign is based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport. This fear covers concerns over their appearance, ability, or the simple fact they are choosing to spend time on themselves, rather than on their families.
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Running a successful conversion rate optimisation CRO campaign is easier said than done. We may as well start with our own case study , showing how we managed to increase conversion rates on our website through form optimisation. It all started when our CEO, Marcus Taylor, inadvertently started experimenting with multi-step forms on one of our previous ventures. This led Marcus to the multi-step format, which guides users through a series of questions, one at a time — rather than bombarding them with a long form to fill out.
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