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Consumer decision making literature review

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More about this item Keywords Decision-making process ; Consumer behaviour ; Buying behaviour ; Model of decision-making ; All these keywords. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:mgs:jibrme:vyip See general information about how to correct material in RePEc.
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Consumer Buying Behaviour – A Literature Review

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Consumer Behavioural Decision-Making Theory | rich2hrrail.info

The literature covers the theory that was the basis of this study and the review of related literature based on the objectives. While analysing the literature, contributions, weaknesses and gaps in the existing literature were identified. These findings suggest that consumers with strong emotional attachment are likely to show positive signs of repeat purchase as they become committed to a brand and hold long-time loyalty. There are four types of consumer buying behaviour.
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Explaining the Consumer Decision-Making Process: Critical Literature Review

Instead, they want to show off their social status to some extent with spare money. Therefore, luxury branding goods are one of their choice. Also, it is meaningful to get insights from Chinese local people to better understand their online behaviors towards luxury branding goods, as China is a growing market for international business Brennan and Wilson, Back to this final year paper, in this paper, the main purpose and objective of this paper is to figure.
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