Starting your business plan

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This free step-by-step guide to writing a business plan was built just for you, if you aren't really sure what planning a business is all about. To save time, stress and energy we'll walk you through everything you need to know without fluff or heavy brain work. Instead, we're focusing on the basics. If you're looking to create a super-dense collegiate page plan, then you should probably take a business planning course at the nearest college. This guide just covers what your average startup needs to dramatically increase chances of follow-through and success. Note: Business planning software can help you write a professional business plan that will lead you to success.
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Starting a Business

Whatever your reason for writing a business plan, the task will probably still feel like a homework assignment. A business plan is a roadmap describing a business, its products or services, how it earns or will earn money, its leadership and staffing, its financing, its operations model, and many other details essential to its success. Investors rely on business plans to evaluate the feasibility of a business before funding it, which is why business plans are commonly associated with getting a loan. Business planning is often used to secure funding, but plenty of business owners find writing a plan valuable, even if they never work with an investor. We'll also send you updates on new educational guides and success stories from the Shopify newsletter. We hate SPAM and promise to keep your email address safe. Get started.
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What is the Importance of a Business Plan?

Product and service reviews are conducted independently by our editorial team, but we sometimes make money when you click on links. Learn more. Tasks like naming the business and creating a logo are obvious, but what about the less-heralded, equally important steps? Whether it's determining your business structure or crafting a detailed marketing strategy, the workload can quickly pile up. Rather than spinning your wheels and guessing at where to start, follow this step checklist to transform your business from a lightbulb above your head to a real entity.
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While some owners may be tempted to jump directly into startup mode, writing a business plan is a crucial first step for budding entrepreneurs to check the viability of a business before investing too much time or money. The purpose of a business plan is to help articulate a strategy for starting your business. It also provides insight on steps to be taken, resources required for achieving your business goals and a timeline of anticipated results. For existing small businesses, a business plan should be updated annually as a way to guide growth and navigate the expansion into new markets. Your plan should include explicit objectives for hiring new employees, market analysis, financial projections, and potential investors.
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