Any person, corporation, or nation should know who or where they are, where they want to be, and how to get there. A good strategic plan includes metrics that translate the vision and mission into specific end points. This article aims to explain how finance, financial goals, and financial performance can play a more integral role in the strategic planning and decision-making process, particularly in the implementation and monitoring stage. An effective mission statement conveys eight key components about the firm: target customers and markets; main products and services; geographic domain; core technologies; commitment to survival, growth, and profitability; philosophy; self-concept; and desired public image. For internal analysis, companies can apply the industry evolution model, which identifies takeoff technology, product quality, and product performance features , rapid growth driving costs down and pursuing product innovation , early maturity and slowing growth cost reduction, value services, and aggressive tactics to maintain or gain market share , market saturation elimination of marginal products and continuous improvement of value-chain activities , and stagnation or decline redirection to fastest-growing market segments and efforts to be a low-cost industry leader.
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In , Coca-Cola Company was developed and its headquarter was held in Atlanta. In countries almost more than franchises are working properly. Coca-cola mission statements are: to make value and create s difference, to refresh the world and to inspire moments of optimism and happiness. Provide all people of the world a high-quality beverage with a surety of safety which is mainly required and first priority of people. With a mutual relationship with customers and suppliers, we create a strong network.