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Cadburys Chocolate Case Study
Cadburys Chocolate Case Study - Words | Cram
The chocolate brand ran a cross-media campaign for its Dairy Milk brand, covering TV, online ads and YouTube promoted videos. This case study from Gfk NOP highlights to growing power of online advertising in the marketing mix. More on this Case study. The study demonstrated the power of online advertising and its ability to deliver impressive returns on investment. The campaign, which was planned and bought by PHD, utilised both TV and online platforms to execute a highly efficient campaign. The real success story for Cadbury was their use of YouTube Promoted Videos which delivered three times the return on investment. We believe there are some key learnings on how digital platforms can be used alongside traditional media to really optimise the efficiency of campaigns.
70 years of Cadbury in India: Dairy Milk ads, then and now
With families having low income to begin with, it leaves them no choice but to settle for unhealthy, cheap foods. Many Americans spend a lot of money on fast food because they think it is the cheapest tasty food that is possible to find, but that justs leads to build of eating fast food which means spending a lot of money. This proves my claim because it shows the build This important because it shows how much Americans depend on Fast-Food and how much they spend on it. This next quote shows how many people in the U. In Uttar Pradesh, it was found to be
The sellers used to dictate their terms as the competition was less. But after the Liberalization, Globalizations and Privatization in , more companies entered into India. It became more difficult for the companies to sustain in the cut throat competition. They had to shift their focus from product centric to customer centric. Companies had to think smart instead.